Archive - subtract

May 2025

A sneak peek of Nearly Perfect

With a free PDF excerpt and illustrations

May 27 •

I wrote a book for product people—Nearly Perfect

Dropping June 16th.

May 8 •

May 2024

Making directions easier without the folds

May 10, 2024 •

April 2024

The product that democratized video creation

Apr 26, 2024 •

The iteration of the world's favorite low cal soda

Apr 19, 2024 •

How the first-best personal audio device was made into a cultural icon

Apr 12, 2024 •

The Polaroid SX-70

The innovation of the instant photograph machine

Apr 5, 2024 •

March 2024

How this handheld device kicked off a cultural revolution, and what problem they solved to do so.

Mar 21, 2024 •

The world's first best automobile, how they created a car that sold to millions

Mar 7, 2024 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts