Nearly Perfect the book is almost here. It’s a focused, illustrated guide to the best products in the world, and how they solve the right problems. We’ll also dig in to how you might create a product that’s so good, it’s nearly perfect.
In order to talk about which products are the best, first we need a definition of what products are. And that’s exactly what we have in fourth chapter of Nearly Perfect.
I wanted to share an excerpt straight from the book, and chose this one because it shapes many of the core ideas. After the fourth chapter on defining products, we talk about my favorite concept in the whole book: bundling.
If you’ve been reading this newsletter for a while, the idea of “bundling” will feel like an old friend. In this chapter we talk about why successful products often don’t invent net-new solutions, but rather bundle together existing solutions to create something fresh. This concept has proven useful to me—and many friends—in understanding why products—sometimes unsuspecting ones—are so successful.
Read the excerpt here. I hope you enjoy it.
I’ve been quietly working on this for a long time. If you’ve been following my writing or product work over the years, you’ll probably recognize some themes—but the book pulls them together in a new way.
Appreciate you reading. More soon.
—Thomas