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The Game Boy
How this handheld device kicked off a cultural revolution, and what problem they solved to do so.
Mar 21
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Thomas Drach
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The Game Boy
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The Model T
The world's first best automobile, how they created a car that sold to millions
Mar 7
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Thomas Drach
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The Model T
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February 2024
The iMac
What problem the iMac solved, and how it became the world's number one desktop computer
Feb 29
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Thomas Drach
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The iMac
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How Netflix dominated
What problem Netflix solved, and how they solved it
Feb 22
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Thomas Drach
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How Netflix dominated
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November 2023
The problem solving cell
How we got Excel and a concise history of spreadsheets
Nov 6, 2023
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Thomas Drach
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The problem solving cell
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October 2023
Two wheels and a handle
The art of incremental innovation in creating the modern suitcase
Oct 23, 2023
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Thomas Drach
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Getting it Wrong: Three Mistakes in Defining Problems
And how to get it right: the anatomy of a good problem
Oct 16, 2023
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Thomas Drach
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Getting it Wrong: Three Mistakes in Defining Problems
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September 2023
How culture and technology collaborate
Technology applies what we know and takes the form of tools, processes, and products. While culture represents some combination of our values, desires…
Sep 1, 2023
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Thomas Drach
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How culture and technology collaborate
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June 2023
Apple's hardware strategy
The repeatable process used to bring the future closer.
Jun 16, 2023
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Thomas Drach
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Apple's hardware strategy
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May 2023
The practical, tactical, no-nonsense design process for pros
A process that—almost—always works. Decentralized work packages, bundled in pillars, which can be executed in and out of order. Complete with a FigJam…
May 1, 2023
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Thomas Drach
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The practical, tactical, no-nonsense design process for pros
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April 2023
What is the cost of a second-place product?
What market leaders all have in common. Apple dominance. Google dominance. And more...
Apr 21, 2023
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Thomas Drach
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What is the cost of a second-place product?
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Navigating the design landscape
How to approach different types of design work. Knowing when, and how, to take a step back to define problems. And when not to. Plus, a very exciting…
Apr 14, 2023
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Thomas Drach
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